brand ambassadors as marketing stategy



community of brand ambassadors

  Brand Ambassadors are used  as marketing strategy for brands. most of the time in public relations brand ambassadors are seen when an organisation wants to promote their brands through the following :

• SCI programme they are involved in.
• Upcoming events.
• A launch of a new product or service.

You may ask what is a brand ambassador?  Let me briefly explain what a brand ambassador is, this is a person who represents a particular brand in every direct way. Many companies use celebrities as their brand ambassadors because they know that celebrities are very influential and many people who like them will love their brand becausetheir favouite celebrity uses or like that brand.

Brand promotion through brand ambassadors can be more effective through the use of social netwoks  such as facebook and tweeter to name but a few. 

tweeter

 But let us focus focus on tweeter and look at the Do's and Don't with regards to promoting your brand through a brand ambassador: 

• Don'ts
• Don't s be a show off  by linking your latest press relaese,tweeter is a user friendly platform.
• Don't use poor gramma and spelling.
• Don't use confussing abriviations or too many of them just keep it short and simple.
• Don't auto tweet.
• Don't leave air between your conversations try and reply immediately.
• Do's
• Do momiter your keywords and compatitors.
• Do make an informative profile.
• Make a shout out to followers who mention your brand favourably.
• www.reelso.com/social-media.