Intangible brands as an asset

 A picture of a brand logo

Branding that does not involve  physical, tangible, concrete tangible attributes or benefits are known as brand intangibles. Corporate intellectual property for example copy rights and business methodologies, goodwill and brand recognition are all common intangible assets in today's market place. An intangible asset can be classified as definite or indefinite depending on the specifics of that asset. Brand intangibles are a common means by which marketers differentiate  their brands with consumers and transcend physical products, Intangibles covers a whole range of different types of brand associations such as actual or aspirational user imaginary, consumption imaginary,history,heritage and experience.

 The above companies communicate intangible and they are part of a generation where intangible assets have become the key factor in building their brand for instance companies such as Microsoft are using the intangible assets in their brands and it is believed that they bring real value in the company and also plays a vital role in the building of their brand includes:
 

• Patents
• Distribution rights
• Consumer data basis
• Brands and sub-brands
• The equality  of their workforce and management
• Intellectual prosperity rights
• Trade marks
• Trade names and Design which protect these intangibles and help make a brand to be a valuable asset for your company. So think about introducing this asset in the building of your companies brand.

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