Know your brands global trends

 

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As a Public Relations practitioner it is always important for you and your organisation to be proactive and keep up with the latest trends with regards to your brand, so that your organisation can innovate your brand for it to be current and relevant to your target market. We are down to the new age in human development and progress new ideas and innovations are compounding daily in our society, country and even in the world. It is therefore important for organisations to to stay alert and always keep up with the latest trends that may positively or negatively affect their brands be it economically and even globally.

Here are the issues that an organisation need to look at  in order to evaluate and innovate their brands:

• Analyse the response of your Target market with regards to your brand, service or product and use that information to influence the organisations decision making process.
• Analyse the societal changes that may influence your brand and how it can impact their buying decision.
• Analyse the changing TV and mobile landscape.
• Analyse  the the subcultures that play a vital role in influencing your target market perception about your brand.
• Analyse the global communities that may influence the lifestyle,habits and attitudes of your target market and how that can influence or affect your brand

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A human touch for your organisations brand is vital,the innovation in technology will do your organisation so much good through the use of blogs, social networks such as facebook ,tweeter etc, this could be an easy way of involving your target market and giving them the platform to voice out their perception about your brand and what they expect from you as an organisation.  Brand management evolving as the economy changes requires new approaches and other ways of thinking. So take that first step and help your organisation to innovate their brands and always keep in touch with the latest trends. This is always helpful in staying a step ahead of your competitors.