Brands and the Corporate world

picture of the word brand

Public Relations deals with the issues of  image in an organisation and image is one of the most important qualities that an organisation needs to have. Branding is a well-managed image that can be a prime source of strategic direction and competitive advantage for your organisation. It is important for your organisation to have your own colours ,pictures, slogans and even tag lines that your stakeholders can recognise you with. 

The role of branding can serve many purposes  like:

• Make it easier to identify the organisation or their product.
• Help protect the consumer from competitors who would attempt to provide products that appear to be identical.
•  Brands help build Corporate image.
• Brands help reduce he primacy of price upon the purchase decision.
• Brands help attract  a loyal and profitable set of consumers.
• Managing a positive brand image creates opportunities to introduce new products that build on the brand equity.
  www.brandchannel.com

Your brand as an organisation  must be unique and memorable because brands are what defines you in a corporate world and in your stakeholders eye. Remember that reputation is tied directly to the companies brand. Building a brand can be difficult  but here are some tips for designing and maintaining a successful brand.

1. Make it simple.
2. Be consistent.
3. Know your target market or stakeholders.

So now that you know what is a brand and how it can be created and maintained can you be able to create and maintain a successful brand for you or your organisation?