Brand and Corporate Social Investment

Corporate Social Investment

Corporate Social Investment(CSI) is one of the trends in Public Relations it is therefore important for brands to know how to incorporate CSI . With regards to making your brand relevant and credible, these are one of the ways you can partake in so as to improve or sustain your brand perception to your stakeholders. Your brand value will be determined by your integrated approach where CSI is concerned through the measures of inter brand management. However corporate action is subject to the brand meaning a brand can be able to communicate the CSI programme through various forms of communication and to a wide set of stakeholders so as to manage your brand perception.

Branding can be seen as a cornerstone that represents marketing, ethically about business conducts are intangible therefore a brand becomes a guarantee for communicated social values to boost brand perception.

 

Sony brand image

Let us briefly look at Sony South Africa on how you  use CSI in your brand.their CSI programme was mainly focused on the upliftment of communities  though a number of projects. By mainly focusing on the  impact they have  on communities  and the environment thus they have decided to contribute positively to the global citizen. It is always important for a brand to be eager to offer a helping hand, so activate your brand by keeping up with these trends and give back to the communities.
www.sony.co.za>home>Corporate

 

 

Intangible brands as an asset

 A picture of a brand logo

Branding that does not involve  physical, tangible, concrete tangible attributes or benefits are known as brand intangibles. Corporate intellectual property for example copy rights and business methodologies, goodwill and brand recognition are all common intangible assets in today's market place. An intangible asset can be classified as definite or indefinite depending on the specifics of that asset. Brand intangibles are a common means by which marketers differentiate  their brands with consumers and transcend physical products, Intangibles covers a whole range of different types of brand associations such as actual or aspirational user imaginary, consumption imaginary,history,heritage and experience.

 The above companies communicate intangible and they are part of a generation where intangible assets have become the key factor in building their brand for instance companies such as Microsoft are using the intangible assets in their brands and it is believed that they bring real value in the company and also plays a vital role in the building of their brand includes:
 

• Patents
• Distribution rights
• Consumer data basis
• Brands and sub-brands
• The equality  of their workforce and management
• Intellectual prosperity rights
• Trade marks
• Trade names and Design which protect these intangibles and help make a brand to be a valuable asset for your company. So think about introducing this asset in the building of your companies brand.

www.wordpress.com/brand equity

Make your brand stand out from the rest

a picture of a blackberry phone

The trick to branding is uniqueness. Branding is one of the latest trends that many companies use so as claim their own identity.  In Public Relations brand awareness is vital and it gives your company a step ahead of its competitions. Everyone uses a smart phone in this modern day. Choosing the one that is appealing to you and  satisfy your needs our stakeholders always base their choice on what will make their lives more easier.
Let us look at the blackberry brand, their approach was pretty simple they filled the gap that people had which was access to the Internet at their fingertips at an affordable rate through the BIS application where their stakeholders just recharge or activate it every 30 days at a low cost of R60 and that allow them to a have unlimited access to the Internet.  So make your brand rise above the rest through the following ways:
By satisfying our consumers needs
By bringing something fresh and new
By being more creative and innovative
Always look for new ways to improve your brand.  Wouldn't you like your brand to be set apart from the rest? So go and make your own mark  and stay a step ahead of your competitors then your brand will be the best.